With an aim of aligning the production with a classic British brand with an affinity with the opera, we partnered The Phantom of the Opera with the iconic tailor Hawes & Curtis.

The partnership captured a sense of event, while offering valuable access to the brand’s social, online and CRM channels. The collaboration included an editorial interview with the show’s Associate Costume Designer and a stylised photoshoot at Her Majesty’s Theatre, images that became the Hawes & Curtis’ main campaign for Winter ‘23.

The activity was supported by counter-top signage across the UK stores and themed window displays at key sites including Jermyn Street.