Bicycle have been proud to be an official supplier to Marks & Spencer. Together with the brand we designed a theatre & arts rewards platform for members of the popular M&S Sparks loyalty programme.

Over the last year ‘Sparks Culture’ has hosted a monthly selection of theatre offers and prize draws, bringing exclusive, geotargeted best-in-market offers and prizes to millions of M&S customers. Since February 2023 our specially selected promotions have generated over 10m activations via the Sparks app, saving Sparks Card holders over half a million pounds in savings across theatre, exhibition, and events tickets.