The Mousetrap

Partnered with Great Western Railway

To celebrate the show’s 70th year in the West End we partnered Agatha Christie’s The Mousetrap with Great Western Railway, a nostalgic heritage brand linking London to Christie’s home county of Devon.

The partnership spanned the anniversary year and included naming a train ‘Agatha Christie’ at a televised ceremony, producing a stylised cast photo shoot of 1950s inspired images at Paddington Station used in a novelty GWR wall calendar and a series of marketing moments including dedicated station posters across the network, an email campaign to the brand’s database and a ticket prize draw on GWR social channels.